Affiliate Marketing Skill

Phase 1: Intake

• Brand / client:
• Product / service type: (physical product / digital / SaaS / service)
• Price point / AOV:
• Current affiliate platform: (ShareASale / Impact / PartnerStack / Rewardful / none)
• Commission model preference:
  • [ ] % of sale (typical: 10–30% physical, 20–50% digital)
  • [ ] Fixed $ per conversion
  • [ ] Recurring % of subscription
  • [ ] Tiered (higher volume = higher %)
• Cookie duration: (30 / 60 / 90 days)
• Target affiliate types: (bloggers / YouTubers / email newsletters / influencers / B2B partners)
• Payout threshold and frequency:
• Dedicated affiliate manager? (Y/N)

Phase 2: Program Structure

PROGRAM OVERVIEW:
Name: "[Brand] Partner Program" / "[Brand] Affiliate Program"
Commission: [X]% per sale / $[X] per lead
Cookie: [X] days
Payout: [Monthly / bi-monthly] via [PayPal / direct deposit / check]
Minimum payout: $[X]

TIER STRUCTURE (optional):
Standard: [X]% — 0–10 sales/month
Silver: [X+5]% — 11–25 sales/month  
Gold: [X+10]% — 26+ sales/month
VIP: [Negotiate] — top partners, exclusive offers

WHAT AFFILIATES GET:
✅ [X]% commission on all referred sales
✅ [X]-day cookie window
✅ Real-time dashboard with clicks, conversions, earnings
✅ Dedicated affiliate manager: [email]
✅ Exclusive affiliate discount code for their audience
✅ Monthly newsletter with new products/promotions
✅ Co-branded creative assets

Phase 3: Affiliate Recruitment

Outreach Email:

Subject: Earn [X]% promoting [Brand] — [Niche] affiliate program

Hi [Name],

[Personalized line about their content / audience]

I run the affiliate program for [Brand] — [one-sentence brand descr