For B2B teams
playing the long game.
Turn webinars, sales calls, product updates, case studies, and buyer objections into pipeline-supporting campaigns.Your webinars and sales calls are full campaigns waiting to be extracted; the team's job is to get them out.
Human-approved. Source-grounded. Built around your business.
(TM) The team on this channel
One channel team,
pointed at pipeline.
The same three-agent structure that runs every CHANN3L, tuned for long cycles: objections become nurture and enablement, webinars become quarters of content, and results get read against deals, not likes.
Planning Element
Frames the move.
The Strategist reads your pipeline the way your best AE does. It defines the ICP and deal strategy, maps every recurring objection to a buying stage, and decides which webinar thesis or case study leads the quarter, with a clear definition of success before anything gets made.
- Defines ICP, objections, and deal strategy
- Turns the objection list into nurture logic
- Picks the ABM angles worth an account's attention
Production Element
Builds the assets.
The Producer is an extraction machine. It turns webinar recordings into thought-leadership calendars, call transcripts into follow-up scripts and one-pagers, and case studies into ABM assets: every draft queued for your approval, nothing invented from a blank page.
- Writes nurture sequences, follow-ups, and proposals
- Turns webinars into gated pages and content
- Builds one-pagers your AEs send after the call
Proof Element
Reads the results.
The Analyst measures against pipeline, not applause. It reviews which sequences move deals between stages, which content sources meetings, and why deals stall, then hands the Strategist the evidence for what to run next quarter.
- Reviews close rate, pipeline speed, and lost reasons
- Scores which content actually sources pipeline
- Recommends the next campaign from evidence
The agents are designed as teammates your whole team can brief: the marketer and the AEs in the same shared surface. Today, agent teams are built and delivered through scoped engagements with us; native delivery inside Slack and other workplace surfaces is on the roadmap. See what's live versus coming →
(IO) The hand-off
Hand over what exists.
Get campaigns back.
No blank-page briefs. The team runs on the raw material a B2B motion already generates every week.
All of it already exists: in your webinar platform, your call recorder, and your AEs' heads. The sharper the inputs, the sharper the campaigns. Learn the input quality system →
- Nurture sequences
- Thought-leadership content
- Sales enablement
- ABM angles
- Pipeline campaigns
Drafted by the Producer against the Strategist's plan, with every asset citing the input it came from. Nothing ships without your approval.
(EX) Example scenario
One webinar. Twelve calls.
A quarter of marketing.
An example pass through the system for a typical B2B software team: deliverables described, no performance numbers invented.
The brief
A 25-person compliance software company selling to mid-market finance teams. Six-month cycle, two AEs, one marketer. They hand the team last quarter's webinar recording, twelve sales call transcripts, two case studies, the latest release notes, and the objection list sales keeps hearing: “we could build this in-house,” security review timelines, switching cost.
The team's build
The Strategist maps each objection to a buying stage and picks the webinar's thesis as the quarter's campaign. The Producer extracts it: the speaker's strongest arguments become thought-leadership posts, the Q&A becomes a five-email nurture sequence, and the case studies become ABM one-pagers for the top target accounts.
What ships
A nurture sequence, twelve posts on a 30-day calendar, a gated webinar page, two ABM one-pagers, an objection-handling doc, and a follow-up script per buying stage. Every asset cites the input it came from, and nothing publishes until the team approves it. The Analyst logs the campaign's hypotheses now, so next quarter's review has something to prove.
Illustrative scenario, not a client result. What ships depends on what you put in.
(PK) Where to start
Two packages built for
long-cycle pipelines.
B2B teams get the most from the agents as a system, not a one-off campaign. These two fit the way pipeline marketing actually works.
Marketing OS Build
Long cycles reward consistency, and consistency needs a system. The OS Build gives the agents a durable business memory (voice, personas, objections, proof), so every webinar and sales call feeds the same machine instead of starting a new project.
- Business Memory
- Brand voice profile
- Customer persona library
- Offer map
- Reusable campaign workflows
- Content calendar system
+ 4 more
Data-Powered Growth System
When you're ready to plan against pipeline instead of instinct, hand over CRM exports and performance history. The Analyst reads what actually moves deals (sources, segments, stages), and the Strategist plans the next quarter from evidence.
- Everything in Marketing OS Build
- Sales data import
- CRM / analytics review
- Campaign performance dashboard
- Customer segment insights
- Monthly strategy recommendations
+ 1 more
Your pipeline already
wrote your campaigns.
Start with the webinars, transcripts, and objections you already have. The team extracts the campaigns; you approve what ships.
Human-approved. Source-grounded. Built around your business.