Campaign Audit
Marketing campaign performance audit and optimization report for any channel or campaign. Use this skill for auditing email campaigns, social media performance, paid ad accounts, SEO performance, content marketing ROI, full marketing funnel audits, competitor benchmarking, campaign reporting, marketing attribution analysis, and budget allocation recommendations. Trigger for campaign audit, marketing review, performance report, ad account audit, or marketing analysis. Delivers structured audit report with findings, benchmarks, and prioritized action plan.
Campaign Audit Skill
Phase 1: Intake
- Brand / client:
- Channels to audit: (email / paid social / Google Ads / SEO / content / all)
- Time period: (last 30 / 90 / 180 days / last quarter / YTD)
- Access provided: (analytics logins / export files / screenshots)
- Primary KPI: (revenue / leads / ROAS / traffic / engagement)
- Current monthly marketing budget:
- Current monthly revenue from marketing (if known):
- Main concern / reason for audit: (performance drop / scaling prep / new strategy / due diligence)
Phase 2: Audit Framework
Email Audit
METRICS REVIEWED:
□ Open rate vs. industry benchmark ([X]% vs. [benchmark]%)
□ Click-through rate ([X]% vs. benchmark [X]%)
□ Conversion rate ([X]% vs. benchmark)
□ Unsubscribe rate ([X]% — flag if >0.5%)
□ Bounce rate ([X]% — flag if >2%)
□ Revenue per email sent ($[X])
□ List growth rate ([X]%/month)
□ List decay rate
FINDINGS:
• [Issue 1 with data evidence]
• [Issue 2]
• [What's working]
PRIORITY FIXES:
1. [Highest impact action]
2. [Second priority]
3. [Third priority]
Paid Ads Audit
ACCOUNT HEALTH:
□ Account structure (campaign / ad set / ad hierarchy)
□ Conversion tracking accuracy
□ Audience overlap between ad sets
□ Impression share / lost IS (budget vs. rank)
□ Quality Score / Ad Relevance (Google)
PERFORMANCE vs. BENCHMARK:
□ ROAS: [X]x vs. target [X]x
□ CPA: $[X] vs. target $[X]
□ CTR: [X]% vs. benchmark [X]%
□ CPM: $[X] vs. benchmark $[X]
□ Frequency: [X] — flag if >4 (fatigue risk)
CREATIVE ANALYSIS:
□ Top 3 performing ads (by [metric])
□ Bottom 3 (spend with no results — cut)
□ Creative fatigue indicators
□ A/B test status and winners declared
BUDGET ALLOCATION:
□ % to prospecting vs. retargeting
□ % by campaign / objective
□ WaMore from marketing
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