Event Marketing
Event marketing campaign builder for in-person and virtual events. Use this skill for event promotion campaigns, conference marketing, trade show promotion, product launch events, brand activation events, customer appreciation events, networking events, pre-event registration campaigns, day-of event social coverage, and post-event follow-up marketing. Trigger for event marketing, event promotion, conference marketing, event launch, or event registration campaigns. Delivers full pre/during/post event marketing plan with copy for all channels.
Event Marketing Skill
Phase 1: Intake
- Brand / client:
- Event name:
- Event type: (conference / product launch / networking / webinar / pop-up / activation / trade show)
- Date(s):
- Location / platform:
- Audience: (customers / prospects / media / partners / general public)
- Expected attendance:
- Registration process: (free / paid / invite-only / walk-in)
- Ticket price: (if paid)
- Key speakers / attractions:
- Promotion timeline: (weeks before event)
- Budget for promotion:
- Channels to use:
Phase 2: Campaign Timeline
8 WEEKS OUT: "Save the Date"
- Email: Save the date announcement
- Social: Event reveal posts
- LinkedIn: Event page created
6 WEEKS OUT: Registration Opens
- Email: Registration open announcement (full details)
- Paid ads: Event awareness campaign launches
- PR: Press release sent
4 WEEKS OUT: Momentum
- Email: Speaker spotlight series begins
- Social: Countdown posts + agenda teasers
- Influencer: Partners share event
2 WEEKS OUT: Urgency
- Email: "Limited spots remaining"
- Retargeting: Ads to website visitors who didn't register
- SMS: Text alert to warm list
1 WEEK OUT: Final Push
- Email: Last chance registration
- Social: Daily countdown
- Registrant email: "Here's everything you need to know"
48 HOURS OUT: Logistics
- Email: Practical details (parking / dress code / schedule / link)
- SMS: Reminder push
DAY OF:
- Social: Live coverage / stories / real-time posts
- Email: "We're live / starting soon"
24–48 HOURS AFTER:
- Email: Thank you + recap + replay/photos
- Social: Highlight reel
1 WEEK AFTER:
- Email: Follow-up nurture / nextMore from marketing
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Affiliate Marketing
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Affiliate marketing program builder from setup to partner recruitment. Use this skill for designing an affiliate program, affiliate partner recruitment, affiliate commission structures, affiliate onboarding emails, affiliate creative asset briefs, affiliate program landing pages, affiliate newsletter templates, performance tracking for affiliates, influencer affiliate hybrids, and ambassador programs with revenue share. Trigger for affiliate marketing, affiliate program, referral partnerships, revenue share program, or partner marketing.
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