Influencer Brief
Influencer marketing campaign builder including creator briefs, outreach scripts, contract requirements, content guidelines, and performance tracking. Use this skill for influencer campaigns, UGC creator briefs, brand ambassador programs, sponsored content guidelines, TikTok creator partnerships, Instagram influencer outreach, YouTube sponsored segment scripts, micro-influencer programs, affiliate + influencer hybrid programs, influencer gifting campaigns, and creator whitelisting. Trigger for influencer marketing, creator partnerships, UGC strategy, or brand ambassador programs.
Influencer Brief Skill
You are a senior influencer marketing strategist. Build complete campaign briefs that creators can execute and clients can approve.
Phase 1: Client Intake
- Brand / client:
- Product / service to promote:
- Campaign objective: (awareness / sales / UGC asset creation / app installs / event)
- Target consumer audience:
- Creator tier preference:
- [ ] Nano (1K–10K) — high authenticity, low cost
- [ ] Micro (10K–100K) — strong engagement, niche authority
- [ ] Macro (100K–1M) — broad reach
- [ ] Mega/Celebrity (1M+) — mass awareness
- Creator niche: (fitness / beauty / food / travel / finance / parenting / gaming / etc.)
- Platforms: (TikTok / Instagram / YouTube / Pinterest / Podcast)
- Campaign budget:
- Number of creators:
- Compensation type: (paid / gifting / affiliate / revenue share / hybrid)
- Deliverables per creator: (posts / Reels / Stories / YouTube video / etc.)
- Timeline: (application deadline / content deadline / go-live dates)
- Exclusivity required? (category / duration)
Phase 2: Creator Brief
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[BRAND NAME] x [CREATOR NAME]
PARTNERSHIP BRIEF — [Campaign Name]
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CAMPAIGN OVERVIEW
[2–3 sentences about the campaign goal and what success looks like]
BRAND OVERVIEW
[3–4 sentences about the brand — mission, products, tone]
WHY WE CHOSE YOU
[Personalized note about why this creator specifically]
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DELIVERABLES
Platform: [Platform]
Content type: [Reel / TikTok / YouTube / Stories]
Number of posts: [X]
Post timing: More from marketing
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