Pinterest Ads
Pinterest advertising and organic content strategy from intake to pin creation. Use this skill for Pinterest Ads (Promoted Pins / Shopping Ads / Video Ads / Carousel Ads), Pinterest SEO for organic reach, board strategy, pin design briefs, Pinterest Shopping catalog setup, seasonal Pinterest campaigns, and Pinterest for ecommerce or lifestyle brands. Trigger for Pinterest marketing, promoted pins, Pinterest ads, or visual discovery marketing. Best for home decor, fashion, beauty, food, wedding, DIY, fitness, and ecommerce brands.
Pinterest Ads Skill
Phase 1: Intake
- Brand / client:
- Industry / niche: (home / fashion / food / wellness / travel / DIY / wedding / finance)
- Pinterest account URL:
- Pinterest for Business account? (Y/N)
- Ads manager access? (Y/N)
- Monthly pinning capacity:
- Product catalog connected? (Y/N — for Shopping ads)
- Campaign goal: (awareness / traffic / conversions / catalog sales)
- Target audience: (demographics + interests + life moments)
- Budget (for paid):
- Key seasonal moments for their business:
Phase 2: Board Strategy
BOARD ARCHITECTURE (10–15 boards recommended):
Board 1: [Brand Name] — Core Products/Services
Board 2: [Product Category 1]
Board 3: [Product Category 2]
Board 4: [Lifestyle / Inspirational — aspirational audience content]
Board 5: [Seasonal: Spring / Summer / Fall / Winter — rotate]
Board 6: [How-to / DIY / Tutorial content]
Board 7: [Gift Guide — evergreen]
Board 8: [User-generated content repins]
Board 9: [Blog content pins]
Board 10: [Industry / niche inspiration — curated third-party]
Phase 3: Pin Creative Brief
PIN #[N] — [Title]
━━━━━━━━━━━━━━━━━━━━
Format: [Standard (2:3 ratio) / Video / Carousel / Shopping]
Dimensions: [1000×1500px standard / 1000×1000px square]
Board: [Target board]
VISUAL DIRECTION:
[Describe image: product in lifestyle setting / step-by-step process /
before-after / flat lay / person using product]
Color palette: [Match brand or seasonal palette]
Text overlay: [Bold headline 3–5 words in readable font]
TITLE (100 chars): [Primary keyword + benefit]
DESCRIPTION (500 chars):
[SEO-optimized description — speak to the aspiration/problem]
[Include: primary keyword, secondMore from marketing
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Affiliate Marketing
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