Retargeting Campaigns
Retargeting and remarketing campaign builder across all ad platforms. Use this skill for Facebook/Instagram retargeting, Google Display retargeting, YouTube remarketing, LinkedIn retargeting, programmatic retargeting, email retargeting sequences, abandoned cart retargeting, cart abandonment ads, website visitor retargeting, customer win-back campaigns, and cross-channel retargeting strategy. Trigger for retargeting, remarketing, abandoned cart recovery, win-back campaigns, or pixel-based advertising. Delivers audience segment strategy, ad copy for each funnel stage, and sequencing logic.
Retargeting Campaigns Skill
Phase 1: Intake
- Brand / client:
- Industry:
- Primary ad platform: (Meta / Google / LinkedIn / All)
- Pixel/tracking installed? (Y/N — which pixels)
- Current monthly website traffic:
- Ecommerce? (Y/N — AOV: $___)
- Key conversion events: (purchase / lead / signup / call)
- Budget: (total / per platform)
- Remarketing window: (7 / 14 / 30 / 90 / 180 days)
Phase 2: Audience Segments
SEGMENT HIERARCHY (hottest to coldest):
🔥 HOT (highest intent — most budget here):
- Abandoned checkout (1–7 days)
- Add-to-cart no purchase (1–14 days)
- Lead form started but not submitted
- Pricing page visitors (3–14 days)
🌡️ WARM (engaged but not converted):
- Product/service page visitors (14–30 days)
- Blog readers (30–60 days)
- Video viewers (50%+ watched)
- Email clickers who didn't convert
❄️ COOL (awareness-level):
- Homepage visitors (30–90 days)
- Social media engagers (60–90 days)
- YouTube channel visitors
EXCLUSIONS (always exclude):
- Recent purchasers (30 days)
- Current customers (CRM list)
- Bounces under 10 seconds (optional)
Phase 3: Retargeting Ad Creative
By Funnel Stage
Abandoned Cart (HOT):
Headline: "You left [Product] behind"
Body: "Still thinking it over? Here it is — plus [offer if any]."
Visual: [Exact product image from cart]
CTA: "Complete Your Order"
Urgency: "Only [X] left in stock" (if true)
Product Page Visitor (WARM):
Headline: "Still interested in [Product Category]?"
Body: "[Key benefit] + [Social proof: X customers love it]"
Visual: [Lifestyle image or carousel of related products]
CTA: "See Why [X] People Chose Us"
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