Trade Show Campaign
Trade show and conference marketing campaign builder from booth strategy to post-show follow-up. Use this skill for trade show marketing, conference booth strategy, pre-show email campaigns to drive booth traffic, trade show giveaway strategy, booth messaging and signage copy, lead capture strategy at events, post-show lead nurture sequences, trade show ROI tracking, and conference sponsorship activation. Trigger for trade show, conference booth, industry event, expo marketing, or B2B event strategy.
Trade Show Campaign Skill
Phase 1: Intake
- Brand / client:
- Show name:
- Dates:
- Location:
- Expected attendance:
- Booth size: (10×10 / 10×20 / island)
- Budget: (total including booth + travel + marketing + giveaways)
- Lead goal: (number of qualified leads)
- Primary pitch at show: (product / service / partnership / hiring)
- Key competitors exhibiting:
- Promotions or announcements timed to show:
Phase 2: Pre-Show Campaign (6 weeks out)
Email to existing list:
Subject: Meet us at [Show Name] — Booth #[X]
[We'll be at [show] — here's why you should stop by]
[What we're announcing / showing / demoing]
[Book a meeting at the show: [Calendly link]]
[Early bird offer for show attendees]
LinkedIn Outreach to target attendees:
"Hey [Name] — I saw you're attending [Show]. We'll be at Booth #[X]
demoing [product]. Would love 15 minutes to show you [specific value].
Grab a time: [link]"
Paid Ads (LinkedIn / Google) targeting show attendees:
- Keywords: [Show name], [industry terms], [competitor names]
- Landing page: "Visiting [Show]? Book time with our team"
Phase 3: Booth Strategy
Messaging Hierarchy
BANNER HEADLINE (visible from 20 feet):
[One bold claim or question — largest text]
SUBHEADLINE (visible from 10 feet):
[Who it's for + key benefit]
BODY (table / wall copy):
[3 bullet points — specific, benefit-led]
CTA:
"Scan to book a demo" / "See a live demo at booth #[X]"
Lead Capture System
- Badge scanner or business card collection system
- Lead qualifi
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