Whatsapp Campaigns
WhatsApp marketing campaign builder for broadcast messages, drip campaigns, and customer service flows. Use this skill for WhatsApp Business API campaigns, WhatsApp broadcast messages, WhatsApp drip sequences, WhatsApp for ecommerce (order updates, cart recovery, promotions), WhatsApp customer service scripts, WhatsApp community strategy, and WhatsApp opt-in flows. Trigger for WhatsApp marketing, WhatsApp Business, WhatsApp campaigns, or conversational commerce. Strong for markets: India, Brazil, Europe, Middle East, Southeast Asia.
WhatsApp Campaigns Skill
Phase 1: Intake
- Brand / client:
- Primary market / geography: (WhatsApp usage varies — confirm market saturation)
- WhatsApp Business API provider: (Twilio / WATI / Interakt / Bird / Meta direct)
- Use case:
- [ ] Promotional broadcasts
- [ ] Transactional messages (order confirmations, shipping)
- [ ] Cart abandonment recovery
- [ ] Customer support / service
- [ ] Community building (WhatsApp Groups / Communities)
- [ ] Lead nurture via conversation
- Opt-in method: (website checkbox / QR code / keyword / existing customers)
- Approved Message Templates? (Meta approves templates before sending)
- Catalog set up? (for ecommerce browsing in WhatsApp)
Phase 2: Compliance
WhatsApp Business Policy requirements:
- All recipients must have opted in explicitly
- Only use Meta-approved templates for outbound messages
- Never send bulk unsolicited messages (account will be banned)
- 24-hour customer service window: free-form messaging allowed only within 24 hours of customer's last message
- Opt-out: "Reply STOP to unsubscribe" in every promotional message
Phase 3: Message Templates
Templates must be approved by Meta before use. Format:
TEMPLATE NAME: [brand_promo_launch]
CATEGORY: Marketing / Utility / Authentication
LANGUAGE: [en_US / pt_BR / hi_IN / etc.]
BODY (1024 chars max):
"Hi {{1}}, 🎉
[Brand Name] is excited to share [announcement].
[Core message — 2–3 lines max]
[Offer or CTA if any]
Reply STOP to unsubscribe."
HEADER (optional): [Text or image]
FOOTER: [Brand name]
BUTTONS (optional):
- Quick Reply: "Learn More"
- Quick Reply: "Not Interested"
- CTA URL: "Shop Now" → [URLMore from marketing
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