Culinary Suite

culinary

Catering Proposal

Build professional catering proposals that win contracts and set clear client expectations. This skill walks you through event scoping, per-head pricing models, dietary accommodation matrices, menu design, and logistics planning for weddings, corporate events, private parties, and institutional catering. Use trigger words: catering bid, event food proposal, banquet quote, catering estimate, menu proposal, event catering plan. Delivers a complete proposal document with cover letter, menu options, tiered pricing, staffing plan, timeline, and terms of service.

culinary

Cooking Class Description

Design compelling cooking class descriptions that fill seats and set accurate student expectations. This skill covers experiential learning design, skill progression ladders, class format selection (demo, hands-on, team-based), multi-session series planning, equipment and ingredient lists, and marketing copy for class listings. Use trigger words: cooking workshop, culinary class, cooking lesson plan, cooking course description, culinary education, cooking school listing. Delivers complete class listings, series outlines, student materials lists, and promotional copy ready for your website, Eventbrite, or community education catalog.

culinary

Dietary Guide Content

Create evidence-based dietary guides, meal plans, and nutrition content that educates without dispensing medical advice. This skill covers USDA MyPlate framework alignment, macronutrient planning, allergen and restriction matrices, shopping list structures, and compliant nutrition communication. Use trigger words: meal plan, nutrition guide, dietary content, food guide, eating plan, wellness nutrition content, diet plan, restriction guide, allergen guide. Delivers complete dietary guides with meal frameworks, shopping lists, substitution charts, and reader-friendly nutrition education formatted for blogs, PDFs, apps, or client handouts.

culinary

Farmers Market Copy

Write compelling marketing copy for farmers markets, local food vendors, and farm-to-table brands that drives foot traffic and builds community loyalty. This skill covers farm-to-table storytelling frameworks, seasonal marketing calendars, local SEO optimization, vendor profile templates, product signage, weekly market email campaigns, and social media post templates. Use trigger words: farmers market marketing, farm stand copy, local food branding, vendor signage, market newsletter, farm-to-table content, CSA marketing, artisan food copy. Delivers ready-to-use vendor profiles, product signage, email templates, social posts, and seasonal marketing plans for market managers and individual vendors.

culinary

Food Blog Content Plan

Build a 12-month food blog editorial calendar engineered for Google Discover, organic search traffic, and affiliate monetization. Use when launching a recipe blog, pivoting from Instagram to owned media, hitting a traffic plateau, or preparing to sell sponsorships. Covers SEO keyword clustering, JSON-LD recipe schema implementation, post-type templates (roundup, tutorial, hero recipe), seasonal content laddering, and revenue diversification. Trigger words include food blog, recipe blog, editorial calendar, food SEO, recipe SEO, Google Discover, Mediavine, Raptive, affiliate cooking, content strategy cooking.

culinary

Food Newsletter

Design and write a high-engagement food newsletter with segmentation, a welcome sequence, and repeatable weekly templates. Use when launching an email list for a recipe blog, food brand, private chef, CSA, or cookbook author, or when open rates have slumped and the list needs a rebuild. Covers dietary-preference segmentation, welcome sequence architecture, subject-line formulas, weekly roundup / single-recipe / product-spotlight templates, and seasonal content planning. Trigger words include food newsletter, recipe newsletter, email marketing food, Substack cooking, ConvertKit recipe, Beehiiv food, Klaviyo food brand.

culinary

Food Photography Brief

Produce a production-ready food photography brief covering concept, shot list, styling, lighting, post-production spec, and platform deliverables. Use when hiring a food photographer, directing an in-house shoot, prepping a cookbook or CPG launch shoot, or standardizing the look across a recipe blog. Covers composition rules, color theory, mood board structure, platform image requirements (IG 4:5, Pinterest 2:3, hero 16:9, Amazon 1:1), prop styling, and post spec sheet. Trigger words include food photography brief, recipe shoot, cookbook photography, food stylist brief, shot list cooking, CPG food shoot, product photography food, food stylist, prop stylist.

culinary

Food Product Description

Write conversion-grade food product descriptions for DTC sites, Amazon listings, grocery e-comm, and printed packaging that clear FDA/FTC compliance while still selling. Use when launching a CPG SKU, refreshing Amazon copy, rewriting a Shopify catalog, or drafting shelf-talker copy for retail. Covers FDA labeling rules for marketing claims, a sensory language lexicon, Amazon/DTC format variants, an ingredient story framework, and a competitive comparison chart. Trigger words include food product description, CPG copy, Amazon food listing, Shopify food catalog, packaging copy, shelf talker, ingredient storytelling, food brand copywriting.

culinary

Food Truck Marketing

Mobile food business marketing strategist for food truck owners, commissary kitchen operators, and mobile catering entrepreneurs. Use this skill when you need a food truck launch marketing plan, daily social media posting templates for location announcements, loyalty program design, catering pitch decks, or event booking strategies. Produces deployment-ready marketing calendars, social content batches, location announcement templates, and customer retention systems that drive repeat visits and build a loyal following for any mobile food concept.

culinary

Meal Kit Copy

Subscription food and DTC meal kit copywriter for meal kit brands, subscription box companies, and direct-to-consumer food startups. Use this skill when you need product page copy for meal kits, subscription landing pages, recipe card content, unboxing experience scripts, retention email sequences, or win-back campaigns. Produces conversion-optimized web copy, branded recipe cards, subscription funnel pages, and automated email flows designed to reduce churn and increase average order value for any food subscription business.

culinary

Meal Prep Guide

Build a week-long meal prep plan that balances macros, minimizes food waste, and survives a real human Sunday. Use when writing a meal-prep ebook, producing a paid newsletter deliverable, serving a nutrition coaching client, or building a lead magnet for a food brand. Covers batch cooking methodology, macronutrient balancing against USDA MyPlate, a weekly plan template, an auto-generated shopping list, a prep-day timeline, and a storage/reheating guide. Trigger words include meal prep, weekly meal plan, batch cooking, macro meal plan, nutrition coach, MyPlate, food prep Sunday, meal planning template, portion prep, freezer meal plan.

culinary

Menu Engineering Guide

Audit, redesign, and reprice a restaurant menu using classic menu engineering methodology backed by sales and cost data. Use when a restaurant is rewriting its menu, preparing for a price increase, responding to food-cost inflation, rolling out a seasonal change, or troubleshooting declining check average. Covers the Kasavana-Smith four-quadrant matrix (stars/plowhorses/puzzles/dogs), food-cost and prime-cost analysis, menu psychology (eye tracking, price anchoring, decoys), an analysis worksheet, and a repricing and seasonal rotation plan. Trigger words include menu engineering, restaurant menu redesign, food cost percentage, prime cost, menu psychology, repricing restaurant, menu matrix, Kasavana Smith, star puzzle plowhorse dog.

culinary

Recipe Book Structure

Plan and structure a publishable cookbook from concept through chapter outline, recipe testing protocol, and book proposal. Use when pitching a cookbook to a traditional publisher, self-publishing through KDP or IngramSpark, producing a digital cookbook for a creator audience, or ghostwriting for a chef/brand. Covers cookbook publishing standards, recipe testing methodology, narrative vs reference formats, a full book proposal template, a chapter outline framework, recipe format specs, and headnote writing. Trigger words include cookbook, recipe book, book proposal, cookbook editor, recipe testing, cookbook publishing, cookbook outline, cookbook structure, food memoir with recipes.

culinary

Recipe Writing Guide

Write clear, tested, SEO-friendly, schema-compliant recipes that work for readers across skill levels and for Google's Recipe structured data. Use when writing recipes for a blog, cookbook, magazine, newsletter, product, or meal kit, or when standardizing recipe format across a growing team. Covers AP style and NYT-style recipe conventions, a multi-kitchen testing protocol, accessibility standards (screen readers, low-vision), a JSON-LD schema template, ingredient formatting rules, instruction writing, yield/scaling math, and a nutritional info template. Trigger words include recipe writing, recipe style guide, recipe testing, recipe editor, recipe format, JSON-LD recipe, cookbook copy, recipe schema, food writing standards.

culinary

Restaurant Business Plan

Produce a lender-ready, operator-useful restaurant business plan with a real financial model, concept development, location scorecard, staffing plan, and launch marketing plan. Use when raising investor capital or SBA debt, applying for a lease, pitching a landlord, onboarding a new partner, or sanity-checking a concept before signing anything. Covers NRA industry benchmarks, prime cost and food cost modeling, three-year pro forma, sensitivity analysis, location scoring methodology, org chart with wage bands, and a 90-day pre-opening marketing plan. Trigger words include restaurant business plan, restaurant pro forma, prime cost, food cost percentage, restaurant financial model, restaurant pitch deck, SBA restaurant loan, landlord pitch, restaurant concept, NRA benchmark.