Press Release
Press release and media relations campaign builder for any announcement. Use this skill for writing press releases, media pitches, journalist outreach emails, product launch PR, funding announcement PR, executive hire announcements, award/milestone press releases, crisis communications statements, event press releases, and media kit content. Trigger for press release, PR campaign, media outreach, journalist pitch, news announcement, or public relations. Delivers formatted press release, media pitch email, and distribution strategy.
Phase 1: Intake
- Brand / client:
- Announcement type:
- [ ] Product launch
- [ ] Funding round
- [ ] Executive hire / departure
- [ ] Partnership / acquisition
- [ ] Award / milestone
- [ ] Event / conference
- [ ] Research / data release
- [ ] Crisis / corrective statement
- Key facts: (who, what, when, where, why, how)
- Embargo date: (if any)
- Primary spokesperson / quote source:
- Target media: (industry trade / national business / local / tech / consumer)
- Wire service? (PR Newswire / BusinessWire / GlobeNewswire / free alternatives)
- Supporting assets: (images / video / data / product demo)
Phase 2: Press Release
FOR IMMEDIATE RELEASE
[OR: EMBARGOED UNTIL: [Date, Time, TZ]]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[HEADLINE — News value first, brand second. Under 100 words.]
[SUBHEADLINE — Supporting detail, one sentence.]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[CITY, State, Date] — [Brand Name], [brief descriptor], today announced [what happened].
[LEAD PARAGRAPH — The 5 Ws in 2–3 sentences. Most important facts first.]
[Journalists read only this and decide. Make it standalone.]
[BODY PARAGRAPH 1 — Expand on the news. Context and significance.]
[EXECUTIVE QUOTE]:
"[Meaningful quote from CEO/founder — insight, not jargon]," said [Full Name],
[Title] of [Company]. "[Second sentence adding unique perspective or vision.]"
[BODY PARAGRAPH 2 — Details: product specs / funding use / partnership details / data]
[THIRD-PARTY QUOTE if applicable]:
"[Quote from partner / investor / customer]," said [Full Name], [Title], [Company].
[BODY PARAGRAPH 3 — Market context / why this matters / timing]
[CTA — For more information / to schedule a demo / to attend / to download]
Visit [URL] or contact [media contact email].
ABOUT [COMPANY NAME]
[3–4 sentence boilerplate. Mission, products/services, founding year,
locations, key stats. This is evergreen — keep consistentMore from marketing
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