Referral Program
Customer referral program builder from structure to launch campaign. Use this skill for designing referral programs, referral incentive structures, referral email campaigns, referral program landing pages, word-of-mouth marketing strategy, customer advocacy programs, refer-a-friend campaigns, and loyalty + referral hybrid programs. Trigger for referral program, refer-a-friend, word-of-mouth marketing, customer advocacy, or referral incentive design. Delivers program structure, incentive model, referral email copy, and social sharing assets.
Phase 1: Intake
- Brand / client:
- Industry:
- Product / service:
- Customer LTV: $___
- CAC (current): $___
- Target CAC via referral: $___
- Referral platform: (ReferralHero / Friendbuy / Referral Rock / Yotpo / custom / none)
- Incentive budget per referral: $___
- Customer type: (B2C / B2B / subscription / one-time purchase)
- Existing loyalty program? (Y/N)
Phase 2: Incentive Structure
Incentive Models (pick what fits)
Double-sided reward (most effective for ecommerce): Referrer gets: [$ credit / % discount / free month / gift] Referee gets: [$ off first order / free trial / exclusive discount]
One-sided (works for B2B or high LTV): Referrer gets: [$ cash / gift card / account credit] Referee gets: Nothing special — trust transfer is enough
Tiered / milestone: 1 referral: [Reward A] 3 referrals: [Reward B — escalating value] 10 referrals: [VIP status / significant reward]
Points-based (subscription): Each referral = [X] points → redeemable for [perks]
B2B Referral Model
Referrer = existing client gets: [% of referred client's first contract value] Referee = new client gets: [onboarding credit / discount / expedited setup]
Phase 3: Program Messaging
Program Name: "[Brand] Refer a Friend" / "Share the [Brand] Love" / "[Brand] Ambassador Program"
Referrer Landing Page:
HEADLINE: Give $[X], Get $[X]
SUBHEADLINE: Share [Brand] with friends and you both win.
How it works:
1. Share your unique link
2. Friend makes their first [purchase / signup]
3. You both get [reward]
[Your unique referral link]
[Share via: Email / WhatsApp / Copy Link]
Referral Share Message (pre-filled for referrer):
More from marketing
View all →marketing
Affiliate Marketing
Affiliate marketing program builder from setup to partner recruitment. Use this skill for designing an affiliate program, affiliate partner recruitment, affiliate commission structures, affiliate onboarding emails, affiliate creative asset briefs, affiliate program landing pages, affiliate newsletter templates, performance tracking for affiliates, influencer affiliate hybrids, and ambassador programs with revenue share. Trigger for affiliate marketing, affiliate program, referral partnerships, revenue share program, or partner marketing.
marketing
Blog Content
Blog content strategy and full article creation for any brand or client. Use this skill for blog post writing, content marketing strategy, SEO blog posts, thought leadership articles, pillar pages, content clusters, listicles, how-to guides, case study writeups, comparison posts, content briefs, editorial calendars, and content repurposing strategies. Trigger for any mention of blog, article writing, content marketing, SEO content, pillar content, or editorial calendar. Delivers keyword-targeted article briefs, full drafted posts, and editorial calendars.
marketing
Brand Voice Guide
Brand voice and messaging guide creation for consistent cross-channel marketing. Use this skill for creating brand voice guides, brand messaging frameworks, tone-of-voice documentation, copy style guides, tagline development, value proposition writing, brand positioning statements, elevator pitches, brand story narratives, and messaging architecture. Trigger for brand voice, tone of voice, messaging guide, brand positioning, brand story, or copy style guide. This is the foundational document that all other marketing skills draw from — build this first for any new client.