Video Ad Scripts
Video advertising script and creative brief for any platform and format. Use this skill for TV commercial scripts, OTT/streaming video ads, social video ad scripts (Facebook, Instagram, TikTok, Snapchat), video production briefs, 6-second bumper ads, 15-second video ads, 30-second spots, 60-second brand films, product demo video scripts, testimonial video frameworks, animated explainer scripts, and UGC-style video ad direction. Trigger for video ads, commercial scripts, video creative, or video production briefs.
Phase 1: Intake
- Brand / client:
- Product / service:
- Platform: (TV / YouTube / Facebook / Instagram / TikTok / Streaming / All)
- Duration: (6s / 15s / 30s / 60s / 2min+)
- Style: (live action / animation / UGC / screen recording / documentary / talking head)
- Budget: (production budget, not media spend)
- CTA:
- Key message (one sentence):
- Tone: (emotional / humorous / aspirational / urgent / educational / demo)
- Brand restrictions: (anything cannot be shown / said)
Phase 2: Script Format
15-Second Direct Response
━━━━━━━━━━━━━━━━━━━━━━━━━
[Brand] — 15s — [Platform] — [Version]
━━━━━━━━━━━━━━━━━━━━━━━━━
[0–3s] HOOK:
VISUAL: [Describe opening shot — must stop scroll]
AUDIO: "[Opening line — hook or question]"
[3–10s] SOLUTION:
VISUAL: [Product in use or key benefit visualization]
AUDIO: "[Brief explanation of what it does / who it helps]"
SUPER: [Text overlay if needed]
[10–15s] CTA:
VISUAL: [Product + brand lockup]
AUDIO: "[CTA + URL or offer]"
SUPER: "[URL / Promo Code / Logo]"
━━━━━━━━━━━━━━━━━━━━━━━━━
30-Second Brand Spot
[0–5s]: Open on PROBLEM — show the pain without showing the solution yet
[5–15s]: INTRODUCE BRAND/PRODUCT — reveal, benefit explanation
[15–25s]: SHOW THE TRANSFORMATION — before/after, result, emotion
[25–30s]: CTA — brand + URL + tagline
60-Second Storytelling Format
[0–5s]: Character in relatable struggle
[5–20s]: The problem deepens — stakes are clear
[20–35s]: Discovery of solution (brand enters naturally, not forced)
[35–50s]: Transformation — show the "after"
[50–58s]: Universal message / emotional payoff
[58–60s]: Logo + tagline + URL
UGC-Style Script (for paid social)
More from marketing
View all →marketing
Affiliate Marketing
Affiliate marketing program builder from setup to partner recruitment. Use this skill for designing an affiliate program, affiliate partner recruitment, affiliate commission structures, affiliate onboarding emails, affiliate creative asset briefs, affiliate program landing pages, affiliate newsletter templates, performance tracking for affiliates, influencer affiliate hybrids, and ambassador programs with revenue share. Trigger for affiliate marketing, affiliate program, referral partnerships, revenue share program, or partner marketing.
marketing
Blog Content
Blog content strategy and full article creation for any brand or client. Use this skill for blog post writing, content marketing strategy, SEO blog posts, thought leadership articles, pillar pages, content clusters, listicles, how-to guides, case study writeups, comparison posts, content briefs, editorial calendars, and content repurposing strategies. Trigger for any mention of blog, article writing, content marketing, SEO content, pillar content, or editorial calendar. Delivers keyword-targeted article briefs, full drafted posts, and editorial calendars.
marketing
Brand Voice Guide
Brand voice and messaging guide creation for consistent cross-channel marketing. Use this skill for creating brand voice guides, brand messaging frameworks, tone-of-voice documentation, copy style guides, tagline development, value proposition writing, brand positioning statements, elevator pitches, brand story narratives, and messaging architecture. Trigger for brand voice, tone of voice, messaging guide, brand positioning, brand story, or copy style guide. This is the foundational document that all other marketing skills draw from — build this first for any new client.